Cross-cultural research has demonstrated that assimilation to another's culture or cultural compromise are frequently not the best solutions to cultural conflicts. When people simply adopt the approach of someone else, they restrain the unique contributions that they could otherwise make. When a compromise is made, both parties tend to give up something important in what they wanted to achieve. The results are frequently sub-optimal for both the organisations and individuals involved.

Maximal benefits from cross-cultural interactions are often best achieved by integrating each individual's strengths in order to come up with new, mutually acceptable ways of doing business. Our training modules assist clients in reaching this goal. The modules are prepared for executives working with foreign nationals, whether in their home countries or abroad.
  • Cultural awareness training

    Cross-cultural conflicts occur in our every-day lives as well as in business situations. These conflicts often begin with a misunderstanding. A misunderstanding which is not addressed because neither of the communicating parties realises that it occurred at all. We understand the words said to us, and we evaluate things and people according to our deeply rooted cultural values. The communication of the other party therefore may come across as not serious, incompetent or even insulting, and we react based on this (mis)perception. Our partner is likely to react accordingly; thus culture clashes may escalate.

    The general cultural awareness training explores why and what impact cultures have on our every-day and business lives. Characteristics of various cultures are discussed. Cultures may be explained by a number of factors, the following are discussed in the course: time perception, space perception, the interpretation of power, individual versus collectivist orientation, communication styles, rules versus flexibility, attitude towards competition, relationship to nature and the environment and thinking patterns. Methods include lectures, games and role plays. Typical duration: -2 days.

  • Region- or country specific courses

    This course goes a step further than the general cultural awareness course. It discusses concrete business and/or private life situations, and offers solutions to potential cultural problems. Sample of the countries Tungli Consulting offers training for: France, Germany, Hungary, Italy, Japan, the Netherlands, Russia, Switzerland, Thailand, United Kingdom, and United States. Methods include lectures, critical incidents, games and role plays. Typical duration: 1 day.

    The cultural awareness and country-specific courses may be combined. Typical duration: 1-3 days.